In mid-November, Living Social CEO Tim O Shaughnessy announced the launch of the instant escape product at the PhoCusWright Travel Industry Conference, held in Miami. This digital catalog product will provide users with hotel packages at the end of last week. As soon as this announcement was made, Chris Lovlin (Chief Executive Officer of TravelZoo) co-hosted Shaughnessy on the profitability of daily transaction sites and the availability of funds for further expansions.
While Shaunessy did not provide any information on the company's finances, the tension caused by statements between the two countries showed just how the travel industry became in the field of digital marketing. He pointed out that most of the leading travel agency companies did not really trust the locations of daily deals such as LivingSocial or Groupon.
Instant Escape from LivingSocial will offer hotels and other accommodation providers the opportunity to sell the weekend without being booked. Inventory, a few days before the start of the weekend, at discounted prices. These lucrative deals will be made available to potential customers through several online marketing channels, the main LivingSocial website, subscriber emails and a tab on their mobile app.
A good example of the digital marketing deals offered by LivingSocial is the Hudson Hotel deal. Accordingly, people can make use of a room at the Hudson Hotel in New York City for $ 265 per night on the weekend, instead of the normal price of $ 529. This hotel deal includes a continental breakfast for 2, Wi-Fi and late check-out. The instant marketing product for e-marketing is an improvement to Huamis holiday product, launched in November 2010. According to the company, Escapes sold about 600,000 hotel nights worldwide.
Since then, the company has continuously expanded its operations, the introduction of two other beta products, two days before the launch of the immediate escape. The first is an online ordering system for dining from restaurants, style seamless. The second is called room service, and aims at a LivingSocial partnership with fine dining restaurants, to provide white glove delivery services. Some of the other digital marketing plans offered by the site are: instant deals, daily deals, families and adventures.
Tim O'Shaughnessy also said his four-year-old company has about 4,000 employees around the world. The company's current expansion has made it clear that the ongoing digital marketing competition with Groupon and Google will continue for a long time.