Last week I went shopping and saw a sign in the window: "Get out of business sale." This week I noticed a new cardboard tomb, "Space For Rent" in the neighborhood where I live. These are the results of the same problem … Not enough business.
It's great to be able to open a business and attract new customers right away or when your website ensures a steady flow of revenue. However, none of these just happened. Developing your business means self-marketing and pre-planning every step of the way. Here are ten strategies to help you attract more business. The best part: it will cost you nothing.
(1). Be an example of walking about the effectiveness of your product or service
Suppose you sell beauty products. Make sure that your skin, your makeup, etc. are perfect when you go out to work. If people see how beautiful your products are at work or looking at you, they want to buy them. Or you are a professional organizer. What people will think if you are late at the meeting, forget to bring the promised brochures, and when you open your calendar, all the chaos seems. Be a model for your business.
(2). Try to serve instead of just seeking to sell
What's going on everywhere! Help others grow their businesses or support them in any way you can go a long way in developing your own business.
(3). Add value by networking all the time. Download business cards wherever you go
Communicating opportunities everywhere: in the supermarket, doctor's office, even in the playground. I know that really! When someone asks what you do, give them a card. You want them to be able to hear and see your company name. You will be surprised by the frequency of passing business cards and / or months later. Also find out how you can help. What does this person need? Who knows who can help? Have MATCHMAKER every single day.
(4). Selling benefits, not features. No one buys features anymore
People buy what these features will do for them. Everyone hates to buy insurance, so why sell a lot? Simply because of what the insurance will do for you. So, learn your benefits and practice your elevator speech.
(5). Add value to your potential customers by expanding their professional vision and goals
People appreciate it when they feel that you understand their business needs and are able to offer creative ideas that help them achieve their goals or even achieve their vision and goals. Go on an exploratory trip with potential customers.
(6). Follow-up and follow-up
The secret to keeping your current customers is to show interest. Add value to your customers by making sure they are making the best use of your product or service. Let them know that you have their work at heart, that their success is your success. Show them you care!
It is most valuable for you to know why people buy your product or service instead of focusing on why some people do not care. Ask customers why they buy your products and services and use this information to improve your marketing and improve your value display.
(8). Improve your communication skills and be an active listener
Take your time to listen to your customers, prospects, and business partners; listen carefully – do not let your mind walk around during the listening process. Do not make any assumptions. Take the time to know the real motivations, emotions, and perceived and real problems. If you can refer to people who want to be around you.
9. Learning from people who enjoy an attractive nature
Some people; some people are not. Spend time with those who are simulated; ask them for help. They will be happy to tell you how it works. Just be prepared to make changes in assumptions, thinking, behavior and behavior.
(10). Strengthen your personal finances, so you do not need money anymore
When you feel secure, you'll become a stronger magnet for new business – because you do not need it any more.
To improve your business, challenge yourself! Choose one of the ten strategies described above, the ones that seem to suffer the most. Then, you can see if you can implement this strategy the way you do. Feel free to share your successes with me – and any questions about how to grow your business.